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Strategic Business Planning
A Strategic Business Plan is much more than a tool to obtain financing. If you still
have all you plans and ideas locked up inside your head... preparing a strategic
plan helps you clarify your company's direction, ensures your key leaders are all
"on the same page", and keeps both management and staff focused on the
tasks at hand.
A Strategic Plan is often needed when...
- Starting a new venture, product or service
- Expanding a current organization, product or service
- Buying a new business, product or service
- Turning around a declining business
The Strategic Plan provides a blueprint, describing your company, its products,
the competitive environment, management team, financial health, and business risks.
The plan allows you to...
- Identify and describe the target customer profile, features, advantages and benefits
of your new venture, product or service.
- Justify that your plans are credible by fully researching the need being filled
with your new venture.
- Develop marketing plans including full descriptions of targeted promotional campaigns
with implementation timelines. You also get to examine market conditions, the nature
of your customers, as well as your competitors, sales potential, and projected results
of your promotional campaigns.
- Develop staffing plans including identifying the key players, skills, attitudes
and expertise needed to build the venture.
- Develop management plans including full descriptions of management systems and timelines
for implementation.
- Develop financial plans including projected startup costs, operating costs, revenue,
profits, and break-even analysis for the first 3 to 5 years. Projected financial plans allow you to effectively predict upcoming problems, or
prevent them. In other words, the perspective gained through your Strategic Business
Plan can make a significant contribution to your company's success, and help you
get the funding you require. In fact, most lending institutions and private investors
will not even talk to you without a solid financial plan.
- Identify building and equipment needs including vendors and cost estimates.
- Formulate company milestones including timelines for upcoming products and services
in development.
Remember: Failing to plan is planning to fail.
Let us help you develop a powerful Strategic Business Plan that drives your business
to the level of success you deserve.
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